What moves the great looking fashion apparels of the world from fashion designer showrooms to retail floors, and finally, consumer hands?
The answer is fashion marketing.
With the teachings of the fashion industry’s professionals, well-organized field trips, numerous projects, and labor-intensive internships, students of a fashion marketing course are sure to gain a comprehensive understanding of the fashion cycles, as well as the ins and outs of the clothing industry.
Students of a fashion marketing course are usually trained in a wide assortment of disciplines, such as fashion merchandising and coordination, business management, marketing techniques and advertising strategies, visual merchandising, and retail management.
Do you have a good fashion sense? Do you know what’s in style or not? Do you have the desire and drive to take the qualities you have a notch higher – as in use them in a rewarding and profitable career in fashion? A degree in Fashion Marketing will give you a chance to become any of the following: a fashion buyer, a fashion coordinator, a retail merchandiser, a visual merchandiser, a retail store manager, or a boutique owner.
Fashion marketing is a mixture of design, advertising, business administration, and a good understanding of the fashion world, as well as a sense of pop culture and what would be stylish in the days, months, or years to come. Fashion marketers connect designers and the people, all the while keeping themselves behind the scenes.
As you can see, numerous job prospects await those who will venture into the fashion world. You just have to make certain that you will be able to choose the right kind of fashion marketing school, as well as a program that would give you the right kind of training for a successful career in fashion.
Polimoda International Institute of Design and Marketing
With the continuous attraction of many to the fashion industry, there is an increasing demand for fashion design and marketing schools that offer a one of a kind professional education. One of these schools is the Polimoda International Institute of Design and Marketing.
Located in the heart of Florence, Italy, Polimoda is recognized by many professionals as one of the best fashion design and marketing schools in Europe. With its closely-knit ties and continuous collaboration with the fashion world, Polimoda maintains its ability to provide its students with specialized training that is up to date with what is happening in the contemporary international fashion.
A member of the International Foundation of Fashion Technology Institutes, this Italian school of fashion offers comprehensive undergraduate classes, as well as graduate design master classes in the sales, production, merchandising, and marketing sectors of the fashion world, whether in Italian or English.
Established in 1986 through the proposal and financial support of the Florence and Prato city halls, a number of business organizations, and the Fashion Institute of Technology of the State University of New York, Polimoda is well-renowned for the professional courses in fashion marketing and merchandising that it offers to its students. The institution is also known for training students who wish to gain skills in fashion textiles and accessory and footwear markets.
Polimoda’s program for fashion marketing includes instruction and training in areas like: Contemporary Fashion and Fashion Business, Strategic-Operative and International Marketing, Psychology of Communication and Selling, Human Resources and Economic Management, Organizational Communication and Interpersonal Techniques, Retail Marketing, Merchandising and Visual Merchandising, Cool Hunting and Trends, Complete Planning of a Fashion Product, Software Programming, Information Technology, and Specialized English.
Not anyone can be admitted to Polimoda, however. Slots are limited and you can get in to this prestigious institution by means of a good exam result. Applicants, whether Italian or of another nationality, should complete and pass an application form complete with supporting materials. If you are interested, you may apply online or through mail.
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